How to write a Search Engine Optimised Article?
Longback Search Engines used backlinks to determine if the article would appear in the Top 10 Search results or not. But Search Engines algorithms updates and new factors diverted the focus from only backlinks to writing quality content (and quality content includes creating search engine optimised content as well).
So today it becomes highly important that you write Search engine optimised articles so as to rank it on top search results…
Come to join me in this article on exploring everything about creating a search engine optimised article.
Secrets to Search Engine Optimised Article: Revealed
P.S. I am not an SEO but I am determined to learn and practise it and so are you. Hence, let’s begin… With the basic question…, What it is to be said an article as Search engine optimised article?
→ Any article which is optimised(the process of making something as good or effective as possible) in such a way that it is friendly to Search Engines is called a Search engine Optimised Article. It doesn’t matter if your article ranks on page 1 or not but if it is search engine friendly be DAMN sure that You’re going to receive organic traffics.
→ Any article which is created in such a way that Google crawls it effectively and is able to crawl each and everything on your article as you have structured and creates a good impression within reader’s mind while reading is said to be a Search Engine Optimised article.
And if you have done SEO right, be assured that it will rank on the top search result pages(SERPs).
As we have learnt what it is an SEO article, we will go further deep to understand…
Why Search Engine Optimised Article?
There are numerous benefits to create a search engine optimised article but we will consider the 8 benefits…
#It helps in getting organic traffic to your website
#It helps in creating brand awareness within Readers
#250 Million Websites on the Web, SEO Makes You Stand Out
#The Results are Permanent: Unlike advertising, SEO results are permanent… You just need to maintain to keep the first spot
#Attract thousands of visitors to your site: Without Paying
#Your older posts will bring Visitors to your blog
#Take your business to the next level
#Increased website usability
I Hope you’re clear on what and why an SEO article? Now we will explore
How to create a Search Engine Optimised article?
Before we dive into creating an SEO article we will have to consider two aspects that writing an article on paper is totally different from writing an article on a blog.
While writing an article on a paper, you consider the human(reader) but while writing the article on the blog, you will have to consider the human as well as the search engines(crawlers).
You don’t want that Your piece of work remains unseen, Isn’t it? Therefore SEO helps in bringing visitors for you.
You will have to create the content in such a way that it would be appealing to the Human as well as the search engines if you want to rank on the Search results…
And How do you do this?
There are many practices for creating an SEO article like using headings, subheadings, keywords, paragraphs. Using alt attributes, etc.
Let’s look into the factors involved in creating an SEO content:
♦ Use Keywords
♦ Headings and subheadings
♦ Sentences should contain less than 20 characters
♦ Use alt attributes in Images
♦ Add Meta title and Meta Description
♦ Link to your older Posts
♦ Consider the reader while reading
Keywords in a blog post can be compared to Salt in a Curry. No matter you add every spice in your curry if you don’t add salt to it. It won’t taste great and the same is also in the blog post. You may do everything right! But if you don’t add a Keyword in your article You Work will remain under the ground.
Well, there’s a lot and lot to talk about Keyword researching and placement. We will cover it in some other article. But for now let me take you with some basics:
There are 3 types of Keywords:
⇒ Short term keyword(1-3 words): Example- WordPress themes
⇒ Midterm keyword(4 words): Example- WordPress themes for Blog
⇒ Long-term Keyword(4+ words): Example- Free responsive WordPress themes for Blog
Out of three, Long-term keywords are the Hotcake. As people searching with long tail keywords are more likely to take action than Midterm and short-term Keywords.
Midterm and short-term keywords are also hard to rank because there is already billion/million$s business ranking for these terms. So no profit in competing with them.
So to find a perfect keyword, Go with the Google Keyword Planner tool which is absolutely free!
Just Drop your main keywords and get results on the basis of competition and select a suitable keyword for your article.
2. Use Headings and Sub-Headings:
Have you read a news anywhere on a paper or on your phone? What do you read first? The Heading, Isn’t it? Headings and subheadings are the most important signposts for the reader, and people tend to read headings more carefully, using them to work out what an article is about. This makes headings essential to help people figure out whether or not they want to read an article.
Headings provide a structure to your article which besides looking beautiful also catches the reader’s attention.
Headings are of 6 types, H1, H2, H3, H4, H5, H6 of which H1 and H2 are the most important. You can use other headers as well but it’s not that important.
H1 should be used once in an article to specify the heading of the topic and H2 should be used as a Sub-heading as many times as you want.
3. Use short Paragraphs
Keep your paragraphs Short. SEO practices say words in a single paragraph should n’t exceed by 250 or the readability score decreases. Also, remain stick to one topic one paragraph.
4. Sentences should contain less than 20 words
Lengthy sentences are hard to read. This causes a lack of attention and shows the signs of poor writing. You can write 20 words per sentence. But these type of sentences should not exceed 25% of the total blog posts.
5. Use alt attributes in Images
Somewhere above I said that while writing a blog you need to consider the search engines also. I must let you know that Google doesn’t see the web page as a Human eye see.
Google is not optimised to read images(Rich texts) hence, we need to provide texts for the images we use. This way Google reads the text and says that the Article contains rich media, hence performs better in Search Engines.
Alt attributes also give a information about the image if She/ He is n’t able to see the Image due to Poor connection, etc.
You just need to write what the image is about in the alt attribute section and the rest is done.
6. Add Meta Title and Meta Description
Meta Title and meta description gives the visitor an Idea about what the article is about.
Meta title is the title of the blog and should not be too long as it won’t appear in the search.
Whereas meta description is the short description about the article. You will see that most of the times we click on a search result after reading the title. But sometimes when the title is a bit confusing or too long, meta description helps the visitors to know about the blog and then they decide whether or not they should read the blog.
7. Link to your older Posts
You must have heard about backlinks and internal linking. I am not talking about backlinks rather Internal links. Internal links are also important for SEO as Internal links pass a juice called link juice among the links which helps in ranking and is considered good.
So always link your posts with the older posts.
8. Consider readers while writing
Even Google says this… Remember eventually a Human is going to read your article right? If it’d have been a machine, It wouldn’t matter, you may write any way you’d like? But humans are made up of emotions, intelligence, and they will only read those article which appeals to them which makes them feel good. So consider the Human while writing.
It is so important that Developers have developed a Flesch reading test which ensures if whether your article is readable or not.
For example, the Flesch reading score for this article is 74.7 which is considered fairly easy to read.
So these are some practices you must consider while creating an SEO content. Whether your website loads fast or not is also an important factor in SEO. Your website should not take more than 3 seconds to load. If it is taking more time consider working on web optimizations or feel free to contact me here. I will be more than happy to help you.
Check your website speed HERE
Tools required to Create SEO content:
⇒ Google Keyword Planner
⇒ Canva for Image
⇒ Yoast SEO plugin
To Your convenience, I am placing the links of a few good SEO articles which will help you in learning more about creating Search Engine Optimised Articles.
Writing a Search engine optimised article is very important for your blog and overall Business. I hope this post might have given you some Idea on how to create a SEO article. Drop your view or any questions if you do have in the comment section or mail me for a super-quick response.
Here’s the link to my last two articles:
Hey there! Am Rahul. Thanks For stopping by my site. I am 20, and I am a learning and growing entrepreneur. I run this blog and my mission is to help people with blogging. Read More…